For the 30th anniversary of the fall of the Berlin Wall, we teamed up with adidas to celebrate the spirit of 1989 – and those still breaking down walls today.

We created the “Wendejacke”, a limited-edition reversible jacket that symbolized East and West, featuring details like a zipper uniting streets once divided by the Wall.

The launch was amplified by a social campaign with German wallbreakers like rapper Sido and referee Bibiana Steinhaus – honoring everyone who fights for unity and equality now.