Based on a true story.
It started with one interview about a special bond with ALDI. Countless talks, research and 1.5 years later – the ALDI Stories were born.

Real people, real moments, showing how ALDI has always made everyday life better – and built a deep emotional connection along the way. The impact was instant: within hours the films went viral, and even Der Spiegel reported on our “Nussknacker” spot.

With #ALDIStory, we created a platform for authentic brand building – today, tomorrow, and beyond. Because everyone has an ALDI story.