What happens when Cupid misses and accidentally hits the bull's eye?

Douglas wanted to launch a wide-ranging campaign for Singles Day, which no one in Germany was aware of until then. Under the motto “Real Love Starts with Yourself”, we told what is probably the greatest love story of all - that of self-love.

The film was the kick-off for a 360°-integrated Europe-wide campaign that was shown on all media for several weeks and in which we produced much more in addition to moving images. This included social media content, reaction GIFs, banners, advertisements, events at the POS, city light posters and press releases.