A music video that took fans’ hearts by storm – and turned the internet upside down.

“Lidl goes viral – 11 million TikTok views in 48 hours.”
“Earworm of the year.”
“Discounter goes viral.”

Just a few headlines celebrating our hyped project. The web was in full meltdown mode – and for good reason:
Real community comments, German star Merlin Sandmeyer, and a song you can’t get out of your head? Win-win-win.

Or in the words of the fans:
“The first commercial I’ve watched voluntarily – multiple times.”

We created this to show our community how much they matter – and to bring Lidl’s brand promise to life:
“Lidl lohnt sich.”

The result? A song made for the people, by the people.
And this is just the beginning of a bold social campaign to make Lidl Germany’s most community-driven supermarket.