ALDI Mother’s & Father’s Day
Because parents are children too.
For Mother’s and Father’s Day, we wanted more than sweet pictures, sticky little hands, and 24 hours of “Thanks, Mom” or “Love you, Dad.” Because parental love has many faces – and some people show up for others every single day. Without a break. Without applause. And far too often without recognition. With this film, we wanted to shine a light on exactly those people. The quiet caretakers. The ones who give even when no one’s watching. Whose work so often goes unseen and unpaid. And we wanted to go beyond traditional roles. Because care knows no gender. Family – and everything that comes with it – can’t be scripted. Sometimes, parents become children. And children become parents.
Client: Aldi
Agency: antoni_99