After more than a year of development, DOUGLAS launches the Brand Equity Campaign LET’S DO BEAUTIFUL – marking the start of a brand revolution, inside and out.

The campaign tackles a universal question: How do we define beauty? With LET’S DO BEAUTIFUL, Douglas sets new standards and declares: acting beautifully is true beauty. Starting in May, a 360° campaign across 19 European countries will bring this to life with a 60-sec hero film, over ten TV cuts, almost 40 print and OOH motifs, and around 90 social playouts.

A message – almost a mantra – to remember: true beauty lies in beautiful actions.